Get to know the authors, before they introduce you to the world of professional photography as it exists today. This module is an extensive look at the equipment you will use, covering cameras, how they function and when to take advantage of the broad range of lenses available to you.
Units covered in this module:CUAPHI302 Capture Photographic Images
Introduction To The Professional Photography Course
About The Authors
The Still Image
The Optical Process
The Digital Camera
Micro Four Third Cameras
Bridge and Super Zoom Cameras
Enthusiast VS Pro Cameras
Mirror-less or CSC Cameras
Recent Camera Developments
Which Camera Should I Buy?
Service and accessories
Parts of a Camera
Important Features of the Modern Camera
Frames Per Second (Fps)
Recommendations Regarding Cameras
Some General Observations on Cameras
The Pro Camera
The Small Format Camera
The DSLR Camera
The Rangefinder Camera
A Friendly Caution
Recent Developments in Small Format Cameras
The Medium Format Camera
Small & Medium Format DSLR Features
Integrated Light Meters
Digital Image Capture
CCD & CMOS Compared
In-Camera Controls & What to do With Them
Adobe 1998 RGB
Saturation, Contrast & Sharpening
Uncovering the Lens
The Science of lenses
Angle of View
The Normal Lens
Specialty Lenses & Attachments
Extension Rings, Tubes & Bellows
Lens Faults & Flaws
Barrel & Pincushion Distortion
Flare & Vignetting
Advanced Features of Modern lenses
Image stabilisation (IS) or Vibration Reduction (VR)
Neutral Density (ND) Filters
Taking Care of Your Equipment
Safe Working Practices
Safe Work Australia
Sitting Correctly For Good Posture & Health
Practical Lens Choices
Portrait & Beauty Photography
Architecture & Interior Photography
Sport & Wildlife Photography
Learn how to control your camera and capture the images you have always imagined. You will learn all aspects of correct camera handling including an in-depth understanding of the settings on your camera and how to control the exposure to achieve the results you want, when you want, every time.
Units covered in this module:CUAPHI302 Capture Photographic Images
The Exposure Triangle
In-camera Light Meters
The 18% Grey Card
Reading a Histogram
Average Reflective Metering
Scenario 1: Light Scenes
Scenario 2: Dark Scenes
Shutters & Aperture
Focal Plane Shutters
Shutter Speed Stops
The Advantage of Using F/Stops
Full & Third Stop Reference Table
Relationships & Depth of Field
What is Depth of Field?
Depth of Field (DOF) Overview
Circles of Confusion
Depth of Field (DOF) Scale
DOF Preview Button
DOF Preview & DSLR Cameras
DSLR Shooting Modes in Practice
Aperture Priority (AV) or (A)
Shutter Priority (TV) or (S)
Program Mode (P)
Increasing Light Sensitivity
High ISO, Contrast & Colour Distortion
Putting it all Together
Quick and accurate post-production plays a very important role in the photography workflow. This module explores in depth the use of post-production programs focusing on Adobe Lightroom and Adobe Photoshop. This will give the student a comprehensive experience on how to use and apply these programs in a professional manner and as part of their workflow. This module also focuses on digital art and expanding the student’s knowledge of current industry practice.
Units covered in this module:CUAPHI403 Enhance, Manipulate and Output Photo Images
Capture And Editing Software
Capture One Software
Adobe Photoshop (Ps)
Adobe Lightroom (Lr)
Other Image Editing & Retouching Tools
The Interesting Issue Of DPI & PPI
Image File Size… How Big Is Big Enough?
Computers & Monitors
Digital Video Disc - DVD’s
External Hard Drives
Solid State Drives – SSD’s
The Future Of File Storage
Future Proofing Your Files
Backing Up Your Photographs
The Graphics Tablet
Creative Cloud Overview
Lightroom Classic System Requirements
Lightroom Classic Vs Lightroom CC
Lightroom Classic Vs Photoshop CC
Lightroom Keyboard Shortcuts
Introduction To Lightroom
Library Module Metadata & Intro To Tools And Adjustments
Retouching Tool Strip:
Transitioning Between Lightroom And Photoshop
Adobe Photoshop for Photographers
Camera Raw Image Adjustment Basics
Camera Raw Tools
Selections In Photoshop
Unsharp Mask (USM)
Traps for Young Players
One Sharpening Methodology
HDR For High Contrast Scenes
In this module, we will be learning about light, the characteristics of light and how we, as photographers, harness the characteristics of light to good effect in our photographs. The ability to light our subjects well provides us with a unique selling proposition in our professional practice.
Units covered in this module:CUAPHI402 Apply Photo Imaging Lighting Techniques
Light and it’s Characteristics
The Properties of Light
Hard Versus Soft
The Angle of Incidence
Specular or Direct Reflection
The Inverse Square Law
Natural Light Phenomena
Moonlight and Starlight
Shooting Using Available Light Outdoors
High Noon Shootout
Fill in Flash
Lesson 3: Artificial Light
Hot Lights – Tungsten Lighting
Cool Lights – Fluorescent & LED Lighting
The Safe Use of Lighting Equipment
How we use Light
Light and Shape
Balancing Flash & Ambient light
Using Available Light
In this module, we will explore a range of historical and contemporary sources of light. You will examine the theories of light and how you can prepare to shoot for a range of lighting techniques and situations. You will explore lighting with a range of subjects in both interior and exterior locations. You will then produce a series of photo images using appropriate lighting techniques and technologies to create an emotional response to the viewer. You will learn how to identify future work directions in the contemporary industry and how to respond to the changes this creates.
Units covered in this module:CUAPHI503 Explore the Descriptive and Emotive Nature of Photo Lighting
Soft Light Shapers
Lighting For Facial Features
Basic Lighting Positions
Lighting Full-Length & Groups
Lighting a ¾ and Full-Length Portrait
Lighting a Group
Product Photography vs Still Life
Working with locations
In this module, you will learn the advanced techniques of correct colour management. Colour management encompasses areas of capture, display and output in the imaging workflow and evaluates correct management of these spaces. We will identify and select appropriate calibration devices to create profiles for your system. You will then review this impact on your workflow and amend any areas that need consideration.
Units covered in this module:CUAPHI513 Employ Colour Management in a Digital Imaging Workplace
The Colour Spectrum
Early Colour Theory Development
Maxwell’s Triangle & Modern Colour Theory
Additive & Subtractive Colour Systems
The CIE & LAB Colour
Managing Colour & Digital White Balance
Custom White Balance
A Colour Reality Check
Seeing Like a Camera
How do You See Colour?
Adobe Colour Wheel
Colour Management in Camera
Adobe RGB (1998)
Calibrating Your Camera
Using Your Data Colourchecker or Xrite Colour Checker
Colour Management Monitors
The Calibration Device
Calibrating Your Monitor
Work in RGB
The CMYK Colourspace
Colour Channels in Photoshop
Colour Management ICC Profiles & Rendering Intents
Output Devices & Resolution Requirements
Photo Quality Inkjet Printers
Offset Printing Press
Lines Per Inch & DPI Conversions
The Professional Print Lab
File Formats for Digital Imaging & Printing
PSD Photoshop’s Default File Format
Other Random File Formats
Working With 16-Bit Files
Converting 8-Bit Images to 16-Bit
Do Your Prints Look Like the Screen Image?
Professional Labs and File Preparation
Pixel Perfect – Soft Proofing
Printing on a Photo Printer
A Final Word
The Business of Photography
In this module, you will identify current trends that impact photo imaging and evaluate how these trends can influence your professional practice. You will identify business opportunities associated with these trends and develop entrepreneurial strategies to develop within the marketplace. You will then focus on relevant employment opportunities within industry and maintain industry contacts. You will produce material about the services you provide and promote your business across a range of media outlets and online platforms. You will establish a clear and concise agreement with a client and agree on fees, schedules and expenses.
Units covered in this module:CUAIND402 Provide Freelance Services
Photography as a Business
Hobby or Business
5-Year Goal Plan
Profit Vs Loss
Cost of Doing Business & Fees
Return on Equity
Rule of Thirds
Will I Love it?
Do You Have Capability?
Is There a Market?
Are There Existing Relationships?
What is the Financial Potential?
What are the Challenges?
Is the Answer No?
Evaluating Commercial Risk
Return on Investment
Buy vs. Rent
Setting Up a Business
Business Names & ABN
Domain Names & Email
Finding & Retaining Customers
Identify New Business Opportunities
Target a New Client Base
Terms of Trade
Location Permits, Model & Property Releases
Price lists, Estimates & Invoices
Tax and GST
Visual communication is part of our everyday lives – we see it online, on the TV and in our geographical locations. The effective use of communicating visually is complex and requires the creative to correctly interpret a brief, develop conceptual ideas around the brief, be able to critique the idea, and interpret the mode of delivery for the audience. In this module, you will learn how to determine your intent of visual communication specific to your target audience for photo images.
Units covered in this module:CUAPHI501 Apply Visual Communication Theory to Photo Imaging Practice
What is Visual Communication?
Advantages of Visual Communication
Disadvantages of Visual Communication
Styles of Communication
Elements and Principles of Design
Line Within Images
Shape and Form
Shape Within Images
Lighting for Shape
Shape in Images
The Role of Tone in Composition
Controlling Tone Range
Tone in Images
Texture In Photographs
How to Create Volume in an Image
Ways of Representing Volume
Warm and Cool Colours
A Final Word on the Elements of Design
Principles of Composition
Centre of Interest & Dominance
Compound Centre of Interest
Isolating the Topic
Golden Mean and Rule of Thirds
Negative Space & Reverse Dominance
Contrast of Mood
Rhythm Through Repetition
Visual Communication as Used by the Masters
Henry Peach Robinson
Media & Visual Communication
Social Media Advertising
Meaning & Context in Visual Communication
What is Content & What is Context?
Visual Communication as Used in Propaganda
A Final Word
In this module, you will examine traditional and contemporary ways that photomedia is used. You will identify appropriate digital, traditional and contemporary methods that can be applied to photomedia projects. You will develop a body of work using research as an underpinning requirement. You will achieve different effects and results within your photography practice and refine your ideas through a process of experimentation. You will review your work and finalise the images while applying safe work practices. Your final project for this module will be a body of work encompassing your research and experimentation that will inform your final images.
Units covered in this module:CUAPPR501 Realise a Body of Creative Work
Research Contemporary Photography Sources
Research Historical Creative Photography
Timeline of Photography
The Genius of Photography
Traditional Process in Modern Creative Practice
Conceptualising the Potential of Photomedia in Your Own Work
Interview with George Byrne
Experimenting with Photomedia in Your Own Work
How a Body of Work Evolves
Developing Ideas from Experimentation
Tools of the Trade
Experiment with Tools
Refine Ideas Through a Process of Experimentation
New Editing Software Solutions
Review Work in Progress
Evaluate Finished Work for Intended Purpose
Plan and Organise the Production of Creative Work
Steps in a Process
Planning & Collaboration Tools
Set up or Gain Access to an Appropriate Work Space
Develop a Realistic Timeframe for the Production of Work
Evaluate & Respond to Project Constraints
Monitor Project Workflow Against the Plan
Working with a Team
Intellectual Property Considerations
Principles and Rules of Copyright
Create & Present a Body of Work
What is a Body of Work?
How to Create a Body of Work
Create and Present a Body of Work and a Portfolio
Soft Copy Portfolio
Hard Copy Portfolio
Develop Your Own Presentation Style
Document Your Work from Initial Ideas to Project Completion
Evaluate Your Work
Review Work in Progress Against Personal, Professional and Artistic Objectives
Responding to Constructive Feedback
Objectively Evaluate Your Own Work
A Final Word
Commercial Photographic Services
In this module, we will explore how to interpret a commercial photography brief. You will learn how to research styles and conceptualise aesthetic approaches to specific job requirements. You will learn how to prepare job estimates and how to apply a creative fee for your time and effort. You will prepare terms and conditions, budgets, quotes on shooting (against your initial estimate), make an agreement and complete your contract. We will investigate codes of practice, licensing and permit requirements for commercial shoots. Then, you will apply this knowledge to the stock photography industry and create a body of work for a stock agency.
Units covered in this module:CUAPHI505 Produce Commercial Photo Images
Product Photography for Advertising
Architecture & Real Estate
Domestic Real Estate
Copyright & Contracts
Advertising & Editorial Portraiture
DAM What & Why
Digital Asset Management
Computer Malware & Hacking
Develop Yourself Artistically
In this module, you will be developing your own ideas and studying the work of others to stimulate your own conceptual and technical skills and consider intellectual property implications. You will explore and use technology to expand your own practice, identify industry networks and events to generate work opportunities, and promote yourself as an artist. This will include considerations for an exhibition and all associated promotional material, artist statements and PR requirements. You will investigate and present a body of work using a range of visual communication modes and media to engage a target audience of your choosing and seek to evaluate how this theory impacts your own creative practice.
Units covered in this module:CUAPPR404 Develop Self as Artist
Selecting a Speciality Area
Fashion & Beauty
Weddings & Family
Nudes, Boudoir & Glamour
Landscapes, Travel & Resort
Product & Still Life
Architecture & Interiors
Industrial & Corporate
Real Estate & Drones
The Photographer's Assistant
Plan Strategies to Improve Your Practice
Identify Opportunities for Growth
Finding a Mentor
Opportunities for Growth Through Networking
AIPP Associations & Events
Develop Your Own Style
Evaluate Your Work
Pursue Work Opportunities
A Final Word
Final Body of Work - Portfolio and Area of Specialisation
In this module, you will be building your final body of work as a portfolio in your area of interest. You will combine everything you have learned so far to create an industry standard series of images. You will consider your target audience for this body of work and a variety of means of displaying your images online. This will include a website and social media considerations. You will investigate how visual communication engages your target audience and how you will apply visual communication theories to your photo images. You will explore presentation layouts for your portfolio and consult with relevant people when developing these layout options. You will develop your presentation concept using critical thinking skills. You will refine how the presentation will work and explore the production budget, time frames and workflow plans while considering the objectives and copyright requirements. You may need to address technical challenges that arise during this process. You will then present your own creative work that stylistically suits your genre and seek feedback on your body of work. You will also develop systems to identify to future presentations and business opportunities.
Units covered in this module:CUAPPR503 Present a Body of Own Creative Work
Where Do You Want to Pitch Your Business?
What Do You Want to Do?
Where and How to Pitch?
Custom Portfolio Books
The Importance of Design
Your Corporate Identity
Your Target Market
Visual Style Guide
Copyright Protection & Clearances
Wedding & Portrait Photographer
Advertising, Commercial & Editorial Photographer
Fine Art & Décor
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